VIVA GLAM Press Release – GBP-1

Rhianna for MAC Viva Glam

The wait is over, the new MAC Viva Glam is available online today. Hurrah! The latest installment in the Viva Glam family is a Lipstick and Lipglass in Frosty Blue-Red as created by Rhianna. Screen Shot 2014-02-05 at 21.41.59

The full RRP (less VAT) from the sale of every Viva Glam Lipstick and Lipglass goes towards helping women, men and children affected by HIV and AIDS The purchase of one Viva Glam product creates a ripple effect enabling essential outreach and education, such as:

  • Provide client and nutrition services for 13 people living with HIV/AIDS
  • Provide fresh fruit, vegetables, and grocery essentials to a mother and child affected by HIV for a full week.
  • Provide 45 minutes of lifesaving HIV prevention skills to a group of 75 women and girls
  • Provide a new job interview shirt and tie for one resident at an HIV/AIDS housing organization
  • Provide 30 minutes of training for 20 medical providers on integrating HIV prevention and reproductive health
  • Provide medicine for 5 newborn babies to prevent transmission of HIV from their mothers

Lipstick RRP £15.00, Lipglass RRP £14.00 is available online from 6th February and at MAC counters from 13th February. Don’t forget if you are traveling to check out the MAC counter at the airport where Viva Glam is also available.

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